Content Analysis Case Study -- Timeline

How can you display complex case study material in a mobile-friendly format? The following timeline interface walks through a project's events to introduce what happens throughout the case. You can touch each date to reveal the date's happenings.

June 4

First Client Contact

First Client Contact

You have received a phone call from a client describing a project that you quickly identify as a content analysis. The client is having trouble with learners being able to properly practice different types of skills. Unfortunately, the clients off-the-shelf learning management system (LMS) only offers basic interactivity. These interactions do not allow a match between the content, the skills and the cognitive domains being used.

June 12

First Client Meeting

First Client Meeting

You sit down with the client who has come well-prepared with the problematic content. You start the meeting with a brief, non-technical introduction to content types, cognitive domains and the research that has been done regarding the importance of analyzing content. You project for the client that once a content analysis has been completed, the current course design will need to change. The client expresses some reservation about the expense of a full redesign.

Post meeting to-dos: (1) Connect with the client's subject matter expert; (2) Draft a content analysis map.

June 21

Subject Matter Expert Phone Call

Subject Matter Expert Phone Call

The client's subject matter expert gets back to you a week after you leave a voice message trying to connect. She does a wonderful job of answering your questions. However, she is very concerned that the initial course design will be changed. She likes the content as first written and does not see the need for change. You address her concerns and assure her that updating the design does not necessarily mean changing the basic content.

You now have the basic information you need to complete a content analysis map.

June 27

Content Analysis Map Completed

Content Analysis Map Completed

You completed the content analysis map and forwarded it along to the client and subject matter expert for feedback.

July 3

Map Feedback Received

Map Feedback Received

As you get ready to leave for your July 4th week-long vacation, you receive feedback for the content analysis map. You give it a quick look and thank the respondents.

July 13

Content Analysis Map Updated

Content Analysis Map Updated

After returning from vacation, you incorporated the feedback and sent it back to the respondents.

You now move on to taking the map and intergating the analysis into an updated course design.

July 17

Course Design Recommendations

Course Design Recommendations

You take the content analysis map and create a list of course design recommendations that you feel will address issues identified within the map. Rather than proceeding to full design document, you feel it's wise to get the client's feedback on scope of changes they want to tackle within this revisions budget.

You set up a conference call to go over the list with the client.

July 25

Course Design Conference Call

Course Design Conference Call

During the conference call, you are able to justify the course design changes through discussion of the map's messages and results. The client draws a boundary around which course design improvements they believe they can afford during this revision cycle. They will save the remaining updates for a subsequent cycle.

After making the client aware of the risks of not implementing the new design fully, you end the conference call and set to the task of redesigning the course based upon the content analysis.

September 6

Course Redesign Completed

Course Redesign Completed

You complete the course redesign and review that the content analysis points have been integrated properly. You forward along the new design to developers to complete the new course.

November 15

Online Course Beta Review

Online Course Beta Review

You review the online course with some sample audience members.You ensure that the content analysis points have been adequately addressed in the course activities.

You note the feedback from the audience where they have remaining issues.

November 29

Final Client Meeting

Final Client Meeting

After incorporating beta review design changes, you meet with the client. You loop back to the original content analysis map to point out where the content analysis issues have been addressed in the online course. You remind the client that here are remaining issues that were not addressed during this round of revisions.

You leave the client with the evaluation results from the beta review as well as a follow-up report on the content analysis. The report includes issues incorporated and issues remaining.

December 15

Course Release

Course Release

The course is released to the full learner audience in time for the Christmas holiday.